BWW Branding & Marketing is a boutique business growth agency specializing in helping small businesses, authors, speakers, coaches, and service providers define, design, and market their genius ideas to the right audiences. For nearly a decade, we’ve been creating, designing, strategizing (is that a word?), and successfully implementing, with wins for client and customer!
Our mission is to bring high-touch connection back to the business of buying and selling.
Since the heady dot.com days, we’ve seen a rapid decline in the service aspect of business marketing, especially as more commerce moved “online”. People became “Leads”. Helping customers get what they want became “Sales” and “Conversions”. The human-element was nearly completely removed from sales conversations and selling techniques. It became a numbers game, devoid of faces and feelings.
Eventually, the “hacks” and “tips” turned into a feeding frenzy on social media, which is hardly social anymore thanks to the endless ads you see in your feeds. Marketing became only so much noise, clogging our feeds while demanding attention.
So, what do we do? How do we get the ideal people to notice your unique solution to their problem?
The answer is to stand out from the crowd in a more-human way. We have to separate you and your company so your perfect people can find you very easily. We have to ELEVATE your brand and services.
That’s pretty aspirational, but it’s also practical.
After working with hundreds of clients, developing dozens of brands, overhauling dozens of websites, and building marketing strategies for them all, we know a thing or two (or three!) about what makes a business owner and leader stand out.
We customize a plan for you, based on your strengths (including your weak areas) and your ideal customers. Branding & Marketing should feel like a natural extension of who you are, not an uncomfortable jacket that you try to squeeze yourself into.